The Lebanese Broadcasting Corporation (LBC) was launched over the airwaves of Lebanon
on August 23 1985.

These were not the best of times to introduce Lebanon's first private TV station - and that's an understatement! The civil war, aided and abetted by foreign armies, was ten years old and any solution still seemed distant. Lebanon was characterized then by political unrest, military conflagration, and popular despair. 

The group of young and determined people who put together LBC knew that it was going to be a baptism of fire. But they had no idea how hot it was going to get.

After five years of success and popular acclaim, LBC faced a formidable challenge when, in 1989, the chaos in Lebanon took a turn for the worse after Lebanese army commander General Michel Aoun declared the war of liberation. The LBC premises were periodically targeted by the heavy shelling which raged uninterruptedly for six months.

Throughout that time, the staff moved all the equipment to the basement where they set up makeshift offices. Working and sleeping underground, the staff ensured the station never went off the air for a single day.

The next challenge came the following year when fierce fighting erupted again in 1990. The LBC offices were again targeted and this time received direct hits during artillery duels. The damage caused by shelling was soon overshadowed by the tragic death of an LBC cameraman, shot dead while on duty. Yet again, LBC , throughout these dark days, never once went off the air. 

As if that were not enough, another test of commitment presented itself on July 23 1992 when, without prior warning, the Lebanese government compelled LBC to evacuate its Jounieh premises. In a race against the clock , the entire LBC staff were mobilized and more than 50 trucks were brought in to carry off the equipment before government troops took over the building.

Within a single day, everything was moved - to the last nut and bolt - to a new location in Adma several kilometers away. And that evening, at 8 pm sharp, viewers were able to watch the LBC news bulletin, broadcast from an improvised studio. The LBC team had risen to the challenge yet again. 

With the end of the civil war in Lebanon, exciting new opportunities arose for the newly-renamed LBC International . After confronting and overcoming years of difficulties, LBC International now faces a challenge of another kind as it consolidates its resources - both human and material - and prepares to take a quantum leap forward into the future of national and international mass communication.

A lot of ground was covered in that direction with the launch of LBCSAT, a free satellite channel, in April 1996. Once again, the staff's eagerness and skills ensured instant and growing success for LBCSAT among audiences throughout the Arab world. So much so, that the channel has been broadcasting 22 hours a day since January 1997 and continues to rank number one in the Middle East.

Shortly after that, and in a period of only three months, are launched three new encrypted channels: LBC Europe, LBC America, and LBC Australia. Today, LBC Europe is broadcasting 16 hours a day while the two other channels broadcast around the clock.

It is through such continual achievements that LBC International & LBC Al Fadaia Al Lubnania fulfill their ambition to be a world-class TV networks that are close as a communication medium for the future.


LBC Brand Profiles

LBC Group of companies completes 21 years in operation:
It is through such continual achievements for the past 21 years that LBC Group was able to fulfill their ambition to be a world-class TV networks. Today LBC faces a challenge of another kind as it revamps it brand architecture & consolidates its resources - both human and material & prepares to take a quantum leap forward into the future of national & international mass communication

I- LBC I:
• The Lebanese Broadcasting Corporation (LBC) was launched 23 August 1985. LBC is the first private TV station to be launched in Lebanon and a pioneer in the region. LBC I is by far the uncontested leader in the Lebanese market with an aprox 60% MS.
• LBC I is a general entertainment channel with a core target market being the ‘Lebanese Family’.  The ‘family’ still resembles the backbone of the Lebanese society. LBC I brand role extends to provide a total experience by informing, entertaining, educating, & engaging all the family members.
• The ‘youth’ stands as a key secondary audience. LBC I wants to capture & embrace the ‘generation next’, the ‘Youth’ i.e. the LBC created generation (whom first opened their eyes with the presence of LBC) 15-19, 20-24.
• LBC I stands as a pioneer in the broadcast industry aiming continuously to set new standards. The brand challenge is how to maintain leadership; this will be achieved by having Innovative Product offering & a well defined brand positioning.

II- LBC SAT:
• Launched in 1996, LBCSAT is a 24 hours, Arabic Free to Air TV Satellite Channel. Offering the finest Family entertainment, it been broadcasting 22 hours a day since January 1997 and continues to rank in the front pack since its establishing date.
• LBCSAT pioneered broadcast as one of the 1st TV channels on the pan Arab map; LBC Sat was able to bring success and have prominent program ratings position thru bringing innovative & daring programs some of which that created a phenomena in the broadcast industry.
• LBCSAT market leadership was achieved in 1997 & With an ever fragmented media scene today, LBC SAT has maintained its strong presence as challenger brand in the front of the pack. LBC Sat brand is at a strategic crossroad whereby it is repositioning itself to cater to the Arab market with a well defined brand positioning.
• LBC Sat will appeal to the younger generation and women as they mature. LBC will continue to be a general entertainment Arab TV channel (sensitive to the Arab cultural values) yet with a Lebanese flair!
• Arab Youth: (Primary target)
The Arab youth 15-19 & 20-24 forms LBC’s current stronghold & will continue to be a pillar in the near future. This target segment is LBC’s primary target.The secret of LBC’s program success derives from our special and genuine relationship with these young audiences. LBC has catered for these youth needs by developing aspirational programs & will continue to LBC Sat is perceived to be a highly charismatic brand among the arab youth.
• Young Arab Family: (Secondary Target)
LBC will allocate a more focused approach attentionend towards the  young Arab families.  LBC’s Arab young family viewers have one thing in common; they represent the different and diverse aspects and values of the Arabic family. Consequently, LBC will strive to establish and build a stronger bond between her and this segment. Relevancy to this audience needs will be more & more reflected in the new & future program offerings.

III- LBC Maghreb:
• Lunched in November 2006, LBC Maghreb is a free to air tv satellite channel broadcasting to the al maghreb al arabi region.
• LBC Maghreb station offering will be directed to meet the relevancy & demand of the local consumer yet retaining its Lebanese flair. The LBC Maghreb brand positioning will follow the LBC Sat architecture business model as a ‘general entertainment’ channel.
• LBC Maghreb intends to reach the heart & minds of the magrebi youth thru offering locally inspired content. LBC Maghreb will play the role of the catalyst thru appealing to the youth of ‘al maghreb al 3arabi’ as well as the young maghrebi family.
• LBC Maghreb will retain the Lebanese flair brand attribute thru offering big format programs that has made success in Lebanon.

IV- “Nagham”:
• Established in early 2003, ‘NAGHAM’ means ‘tune’ as the brand name reflects, it is on of the first specialized music channels launched in the region.
• ‘Nagham’ is a 24 FTA channel that caters for the Arab Youth with music interest. Filling a strategic consumer need gap, ‘Nagham’ depends on a dual Arabic & English exclusive musical offering.
• Believing that content will remain king, ‘Nagham’ was able to create & produce its own musical songs & video clips leveraging the LBC mother brand hero reality shows.
• Nagham has also developed a success story thru its capability to switch to a 24h reality TV channel setting new standards in the reality TV broadcast industry.
• ‘Nagham’ also stands for “interactivity”. This is being delivered thru SMS chat as well as interactive games & thus was able to create a dialogue with the youth.

V- LBC Portal: (www.lbcgroup.tv)
• The LBC Group’s main online portal was revamped in 2005-2006 to become an active content provider & an efficient advertising & media vehicle.
• The LBC Group portal provides interactive, relevant and actionable information (much in the way the LBC TV Channel does) to site visitors. The portal is designed & positioned to provide a complete online experience with a high stickiness factor & become the most preferred destination for Pan-Arab speaking youth.
• LBC Group portal delivers on the “innovation” brand attribute thru providing avant-garde services e.g. Video on demand, Live Streaming & exclusive footage thru smart content (allowing visitors/fans to interact with their stars e.g the starac, mission fashion & Miss Lebanon sub sites)
• The LBC Group main portal currently commands a continuous stream of traffic (ave of 1 million unique visitors per months) as well as a proprietary database of over 225,000 unique members comprising Young Arabs aged between 15-34 from the GCC countries and the Levant.