Threads won’t be fun — but it will give brands a refuge from Twitter

There are many Twitters now, but we may never have another Twitter again.

As the eminent Twitter of its time, Twitter served up a lively, often incoherent mix of paradigm-shifting cultural phenomena (Arab Spring, the Me Too movement, Black Twitter), breaking news, corporate existentialist brand building, tweet-addled US presidents and hardcore porn.

 

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