Cheyef Halak is a social awareness campaign launched
by LBCI in collaboration with Impact BBDO.
In addition to the success it achieved at the
domestic level, the Cheyef Halak campaign extended beyond Lebanon to embrace the
Middle East and neighboring regions, garnering 18 awards at the Arab Media
Festivals.
Accordingly, Cheyef Halak has set a record for most
awards won by an Arab or regional media campaign.
In details, the campaign garnered 10 awards at MENA
Cristal, 6 awards at Gold Lynx, 1 gold Effie award and another Lynx silver award.
It is worth mentioning that Cheyef Halak has been
nominated for the Cannes International Festival’s awards.
In
this context, LBCI Chairman Sheikh Pierre Daher confirmed that “the campaign
aims at enabling citizens to make decisions”, adding that “what matters the
most is that the campaign be fruitful for the citizens since it is made by them
and addressed to them.”