LBCI’s response to Nemr Abou Nassar’s video

Hello Everyone,            

Many of you rightfully expect LBCI’s transparent and honest answer to Mr. Abou Nassar’s video.           

Like most would agree, LBCI succeeded in exporting Lebanon to the world with unparalleled levels of professionalism. This did not happen by coincidence or magic, but as the result of the perseverant work of hundreds of professionals. And it happened because we believe in our country, in its talents, and in all men and women dedicating themselves for Lebanon, whom we reassure of our unwavering support.         

We do not (thank God!) pretend to be perfect. Mistakes happen with all corporations, and we believe the successful institutions are those who draw lessons to avoid repeating them. Let us be clearer: LBCI takes full responsibility of the mishaps that took place and regrets their impact on all the people involved. We salute the efforts of Dr. Sfeir and For Lebanon and sincerely hope that our apologies will be accepted.       

The performance, which is not reflective of our standards, was due to the fact that the filming was outsourced in all good faith by LBCI to an external team, which did not perform up to expectations. Again, we are not trying to put the blame on someone else as we fully acknowledge our lack of proper selection. And we are willing to do everything possible to repair the harm that was inadvertently made.                     

What is an unforeseen sub-performance should not be dealt with as a premeditated wrongdoing, or as a hidden agenda targeting local talents. Though we fully understand the frustration, linking this incident to malevolent intentions is taking things out of proportion. We cannot stress enough how much LBCI supports Lebanese talents from all genres and languages and our track record in this case cannot be brushed aside because of a blunder. An unjust accusation cannot be an answer to a non-premeditated mistake.        

Many people can testify that LBCI has broken many partnerships with organizers who did not abide by our standards in term of respecting the people attending the event, thus speaking of intentional sabotage is simply not an option. Criticizing what is wrong is what we do, and we support numerous points that Mr. Abou Nassar has raised, but we are against dramatized criticism which turns into a witch hunt.           

We hope that a new page will be opened, and that we will continue to collaborate with all our valued talents to serve our common cause which is Lebanon, as we are all fighting in the same ranks. Mr. Abou Nassar ensured a good coverage for the event and helped in clearing the organizers’ reputation which we also hold dear. We join our voice to his to also thank them for their efforts, hoping to put this unintentional incident behind us.