Following reports that one of its most crucial ingredients, palm oil, can cause cancer, many will be reconsidering tucking into a jar of their favorite chocolate spread.
The product's makers, Ferrero, hit back at the claims and stressed that Nutella is safe.
But now new photograph that went viral, has been doing the rounds which is putting people off all over again.
Someone has decided to wash out a Nutella jar and make a sort of 'deconstructed' chocolate spread, refilling the pot with its ingredients.
It claims to be all in proportion, which is why some people have been utterly shocked by the amount of sugar in it which, in the photograph, looks to be about a third.
A spokesperson for Nutella told Mirror Online: "We don’t disclose the full proportions of the ingredients in Nutella as our recipe is unique and we wish to safeguard this.
"The product’s label provides simple and clear nutritional information per 15g portion, or two heaped teaspoons, as well as per 100g.
"The ingredients are also listed on the Nutella website.
They added: "One of Ferrero’s core nutritional beliefs is that small portion sizes help people to enjoy their favorite foods in moderation.