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Google's YouTube To Launch Revamped Music Services Soon

Music & Entertainment

30-09-2014 | 07:52

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Google's YouTube To Launch Revamped Music Services Soon

Google Inc is mulling new and revamped streaming-music services in the next few weeks, searching for a way to stand out in a highly crowded field of rivals from Apple Inc and Amazon.com Inc to Spotify.

Google considers nailing music as a way to raise chances of continued success as people spend more time on mobile devices.

Google's YouTube service, which has become a low-profile titan in streaming through the popularity of music videos, is set to launch new subscription and ad-supported YouTube music services able to play several tracks in a row, a person with knowledge of the plans said.

An update of Google's existing $10-a-month All Access subscription-music streaming service is also coming soon.

Jamie Rosenberg, Google's Vice President of Digital Content, said the new version will include technology acquired by Google with the purchase of Songza, a service known for its ability to recommend music.

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