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REPORT: Gamers hooked on Pokemon Go

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12-07-2016 | 09:28

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REPORT: Gamers hooked on Pokemon Go

Pokemon Go, an "augmented reality" game based on the 1990s Japanese franchise, has become an overnight sensation with US fans.

The mobile game surged to the top of Apple Inc's app charts over the weekend and sent gamers out to the streets of major cities looking for virtual Pokemon characters to capture.

Gamers use their mobile devices to find and capture virtual characters such as cuddly yellow Pikachu at various real-life locations.

Five days after its release, the game now is on more Android phones than dating app Tinder, and its rate of daily active users was neck and neck with social network Twitter, according to analytics firm SimilarWeb.

REUTERS

For more details, watch the full report in the video above.

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