In a Jordanian dentist's waiting room, patients are eagerly awaiting their turn in the dental chair.
It's certainly not the drilling they're looking forward to, rather the chance to meet Dr. Shadi AlShaikh, who's become something of a social media celebrity with millions following his every post.
When the 33-year-old dentist first set up a Facebook page three years ago, his purpose was to connect with his patients and showcase this work.
He posted 'before' and 'after' pictures, answered patients' questions and took selfie pictures with his satisfied customers.
The page quickly went viral, growing from having 400 likes to 2.5 million likes in a couple of years.
REUTERS
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