A 2-minute video of an innocent toddler being encouraged to drag on a cigarette as his thoughtless minders laugh in the background has sparked outrage on social media platforms.
The video, uploaded by a user in Macedonia, shows the fresh-faced boy holding a lit cigarette.
Several times the confused kid tries to give back the cigarette but the unseen adults in the background encourage him to take a drag as the tobacco stick burns between his tiny fingers.
The video, claimed to be from Russia where child smoking is common, has quickly gone viral as hundreds have filled comment sections with condemnation for the people looking after the child.