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Caffeine-Infused Weight Loss Underwear, True Or False?

Odd News

01-10-2014 | 09:48

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Caffeine-Infused Weight Loss Underwear, True Or False?

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Bras, girdles and leggings infused with caffeine and sold as weight loss aids were more decaf than espresso, and the companies that sold them have agreed to refund money to customers and pull their ads, US regulators said on Monday.

The Federal Trade Commission said Wacoal America and Norm Thompson Outfitters were accused of deceptive advertising that claimed their caffeine-impregnated clothing would cause the wearer to lose weight and have less cellulite.

"Slimming and firming results are visible in under a month," the company said in one advertisement the commission quoted in its complaint.

Wacoal America, based in New Jersey, also advertised that its clothing had microcapsules with caffeine, vitamin E and other chemicals that it said led to weight loss. In one ad, it cited the "revolutionary iPant new shapewear that works with your body to eliminate cellulite," the FTC said.

In both cases, the companies did not have evidence to back up their claims that the clothing would lead to substantial weight loss, the FTC said in the complaints.

LBCI/REUTERS

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