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Microsoft kicks Twitter in the teeth

Variety

20-04-2023 | 07:12

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Microsoft kicks Twitter in the teeth

Microsoft is dropping Twitter from its advertising platform next week, nearly two months after Twitter announced that it will begin charging a minimum of $42,000 per month to users of its API, which include enterprises and research institutions.

Users began receiving emails about its new pricing details in early March, per a Wired report that observed at the time that the new pricing scheme “prices out nearly everyone.”

With its $2.15 trillion market cap and roughly $100 billion cash on hand at the end of last year, Microsoft obviously has the money to pay Twitter what it wants, so the move appears to be a bit of a statement, even as Microsoft is declining to elaborate further about its decision.

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