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Amazon’s new service lets users buy physical items in games and apps

Variety

10-05-2023 | 07:29

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Amazon’s new service lets users buy physical items in games and apps

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Amazon is launching a new immersive shopping experience called “Amazon Anywhere,” the company announced on Tuesday. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s new real-world augmented reality game Peridot.

With Amazon Anywhere, the company will allow users on gaming, mobile and AR applications to discover and buy physical products from Amazon without having to leave the game or app. Peridot players now can link their Amazon account to the game and purchase a t-shirt. For context, Peridot is a pet simulator, but it takes place completely within augmented reality (AR). You can feed, play with, walk, breed and socialize with your Peridots.

“After seamlessly linking your Amazon account to Peridot, you can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and throw pillows featuring artwork of magical creatures from the game,” the company wrote in a blog post. “You’ll see the familiar product details, images, availability, Prime eligibility, price, and estimated delivery date as you would in Amazon stores.”

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