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Apple’s ATT faces competition probe in Italy

Variety

11-05-2023 | 08:49

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Apple’s ATT faces competition probe in Italy

Apple is facing another antitrust investigation in Europe over privacy rules it applies to third party apps running on its mobile platform which affect their ability to track iOS users in order to target them with advertising.

Italy’s competition watchdog said today it’s concerned Apple may be creating an unfair advantage for its own ‘personalized’ ads which are not subject to the same permission pop-up it requires for third parties to track iOS users.

Apple launched the App Tracking Transparency (ATT) feature just over two years ago, requiring third party apps obtain opt-in consent from users to be tracked for ads. The move was decried by the ad industry — and quickly led to a number of complaints being filed with competition authorities. So Italy is by no means the first to probe Apple’s privacy measure.

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