The New York-based models launched ALDA, describing themselves as 'a group of women aiming to represent beauty in all sizes' and have now appeared together in feminist culture magazine Bust’s February issue.
“Some people are meant to be a size negative zero and some people are meant to be a size 16”, says Danielle Redman who models a range of sportswear along with fellow ALDA members Ashley Graham, Marquita Pring, Inga Eiriksdottir and Julie Henderson.
All five ALDA models broke convention last January when they approached IMG Models in New York and were later signed by the prestigious agency for its main board.
IMG's managing director Ivan Bart announced that the agency was on a mission to “defy the typical stereotypes that have existed in the modeling industry for the past few decades.”
28-year-old Ashley Graham who has her own line of plus-size lingerie, told Bust that she has been called a plus-size model for 15 years.
For her part Icelandic stunner Inga Eiriksdottir, 30, noted that she never really understood that gap between being a curvier model and a straight-size model.
“It didn't really make any sense to me,” she says.
Julie Henderson, who fluctuates between a size 12 and 14, told the publication: “Fashion dictates so many things in our lives, and little girls grow up thinking that this is what beauty is.”
“What ALDA does is say, "Listen, every woman is beautiful".”