A lawyer in central Mexico, Antonio Battaglia, is taking the fight against President Donald Trump to a new level, in the toilet.
He is reportedly planning to launch a “Trump” branded toilet paper later this year — with 30 percent of the profits going to help financing programs that support migrants and Mexicans deported from the US.
A photograph of the prototype packaging shows a cartoon version of Trump giving a thumbs-up, alongside the slogan “softness without borders.”
The image was shared online earlier this week, and is now going viral.
Este mexicano creó el papel higiénico marca “Trump” para ayudar a los inmigrantes pic.twitter.com/Diatr0mu4X — EL PAIS América (@elpais_america) May 28, 2017
Este mexicano creó el papel higiénico marca “Trump” para ayudar a los inmigrantes pic.twitter.com/Diatr0mu4X
Battaglia told Expansion that he was initially inspired to release a product that made a stand against Trump following the businessman’s “insulting” comments about Mexicans.
The lawyer, whose family runs a shoe-making business, said he initially planned to register a clothing or shoe line under the “Trump” name; but he discovered that Mexico’s Institute of Industrial Property had already granted the trademarks to the Trump Organization.
“Then came the idea of producing a toilet paper, a product that was ironic and that would remain in the market for a good time,” said Battaglia.
To his relief, he found the “Trump” trademark for “hygienic paper” had not yet been taken.