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Betterdata uses synthetic data to keep real data safe

Variety

21-04-2023 | 06:33

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Betterdata uses synthetic data to keep real data safe

Betterdata, a Singapore-based startup that uses programmable synthetic data to keep real data secure, announced today it has raised $1.55 million. The seed round, which it says was oversubscribed, was led by Investible with participation from Franklin Templeton, Xcel Next, Singapore University of Technology and Design, Bon Auxilium, Tenity, Plug and Play and Entrepreneur First.

The startup was founded in 2021 by Dr. Uzair Javaid, its CEO, and chief technologist Kevin Yee, with the goal of making data sharing faster and more secure as data protection regulations increased around the world. The company is currently in research and development partnerships with two major universities in Singapore and the United States (it can’t publicly disclose who they are) and its clients include Shanghai Pudong Development Bank.

Betterdata says it is different from traditional data sharing methods that use data anonymization to destroy data because it utilizes generative AI and privacy engineering instead.

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