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REPORT: “Cheyef 7alak” campaign tackles elections and weapons

News Bulletin Reports

24-05-2013 | 13:08

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REPORT: “Cheyef 7alak” campaign tackles elections and weapons

“Cheyef 7alak”, which is a corporate social responsibility campaign raising awareness and influencing behaviors for a social change, will be launching a series of new advertisements tackling once again the elections and the random use of weapons in Lebanon.

In this context, the Regional Creative Director at Impact BBDO, Walid Kanaan explained that the campaign will reveal the negative side of the political choices and the process of offering bribes in exchange of votes, describing it as the worst way to practice democracy.

This report will highlight the main goals of the campaign and will reveal a number of the ads that will be published soon on LBCI.

To watch the full report, please click on the video above

News Bulletin Reports

“Cheyef

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weapons

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