But the blind enthusiasm over Apple devices masks a darker aspect of iPhone mania: People go to truly desperate lengths to get their hands on one.
Since the first iPhone shipped out in 2007, fans have gotten in fist fights, sold organs and even trafficked children in exchange for the devices.
Here are some of the most extreme things people have done in the name of an iPhone.
1- A couple in China was charged with child trafficking after selling their children over several years to pay for iPhones.
2- A Chinese teenager sold his kidney in 2011 and used the money to buy an iPhone and an iPad.
3- A Saudi man took advantage of marriage customs to request a new iPhone 6 in exchange for a woman's hand in marriage.
4- People have posted ads on Craigslist attempting to trade sexual favors for the iPhone 6.
5- A woman, who was already fifth in line, for the iPhone 5S traded her Louis Vuitton bag in order to move up to third place last fall after an Apple store employee hinted at a limited supply of phones.
6- A bunch of people camped outside the Apple store on Fifth Avenue in New York City 22 days before the iPhone 6 became available. One Japanese man attempted to line up seven months before the release date, but was told to leave.
Yes, while these stories seem farfetched, they are true unfortunately. Goes to show how much consumerism has become a part of the human story.