Spotify’s new Showcase tool lets artists pay to promote their music in the Home feed

Spotify this week launched a new tool called Showcase that allows artists to promote their work directly in the streaming app’s revamped Home feed introduced earlier this year. With Showcase, artists can create a mobile card that they can use to introduce their music, including new and catalog releases, which then appears as a sponsored recommendation on listeners’ mobile Home Screen.

This Home Screen is the most prominent position to advertise in Spotify’s app, as the company says it’s the most-visited place on Spotify and billions of streams originate from it every day. On average, users who see a Showcase promotion are 6 times more likely to stream the promoted release, the company claims.

Read the full story at:
https://techcrunch.com/2023/09/13/spotifys-new-showcase-tool-lets-artists-pay-to-promote-their-music-in-the-home-feed/