Al-Akhbar newspaper reported
on Monday that the Lebanese Broadcasting Corporation International (LBCI) Chairman
Pierre Daher is hard at work at the company's Adma offices, all in a bid to
choose the perfect set of new logos that are to become the novel image of the
renowned Lebanese station.
The daily also mentioned that
LBCI is now almost ready to make the leap in both form and content, noting that
the channel has decided to use colorful logos as a sign of reconciliation and openness
mainly since most colors have become representative of Lebanese political
parties.
The advertisement showing
the mix of colors will soon be broadcast on TV to mark the beginning of a
widespread advertising campaign which includes a new LBCI logo.
A new sophisticated news
studio set up with high HD technique will also be used with content based on a much more open policy.
In this context, Sheikh
Pierre Daher told
Al-Akhbar newspaper that the digital system will be prioritized
especially since HD technology provides high-quality viewership.