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MarketForce tightens its belt as tough times hit B2B commerce

Variety

31-05-2023 | 11:25

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MarketForce tightens its belt as tough times hit B2B commerce

Yet even as the YC-backed Kenyan startup slows down its growth plans amid cash crunch, it remains optimistic.

MarketForce, a Kenyan B2B e-commerce platform to help independent corner shops source goods, once had an ambitious plan to grow the number of users on its platform to a million by end of 2022, with a network effect bringing millions more in the years to come.

MarketForce

Kenya

Startup

Tightens

Belt

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B2B

Commerce

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