WhatsApp launches Channels feature for broadcast messages

Variety
08-06-2023 | 07:33
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WhatsApp launches Channels feature for broadcast messages
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WhatsApp launches Channels feature for broadcast messages

Meta is rolling out a broadcast-based messaging feature, called Channels, on WhatsApp, similar to a recent update it sent out to Instagram, as the social juggernaut experiments with giving more conversational avenues to its 2 billion users. The company is also aiming to earn money from this feature down the road.

On WhatsApp, Channels messages will show up in a new tab called Updates. It’s a departure from Meta’s approach on Instagram, where channel announcements are communicated via direct messages. On WhatsApp, Meta is focusing on facilitating channels for use by entities such as NGOs, medical research institutions, and fact-checking bodies, as opposed to individual creators.
 

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