Spotify CEO teases potential AI-powered capabilities surrounding personalization, ads

During Spotify’s second-quarter earnings call this morning, CEO Daniel Ek teased a few ways the streaming service could introduce additional AI-powered functionality. Ek touched on how AI could be used to create more personalized experiences, summarize podcasts and generate ads.

Earlier this year, the company launched a DJ feature that delivers a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like. Ek says consumers can expect to see similar AI-powered features that aim to contextualize and personalize content across the streaming service in the future.

“DJ is a phenomenal product,” Ek said during the call. “It’s probably one of my personal favorites over the last few years that we have developed, and we’ve seen really strong consumer interactions with that. And that just talks about the ability for us to contextualize and personalize all the amazing content that we are have on the Spotify platform. So I think you’re going to see a lot more of that where we can contextualize and personalize content across the entire platform to make it more accessible.”

 

 

 

 

 

 

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